Decorama is one of Egypt’s recognised names in luxury furniture, premium kitchens, and natural-wood parquet — the kind of brand where customers walk into a showroom to see, touch, and configure the product before committing. The challenge isn’t just having a good website — it’s making the showroom journey feel as deliberate as the brand.
What we’ve built together
- The Decorama website, across multiple redesign rounds over several years. Each iteration refined the catalog, brand expression, and online → showroom hand-off. We’ve been their ongoing web partner — not a one-off vendor.
- Decorama Showroom — a native iPad app for the showroom floor. It supports visitors and sales associates through the customer journey: browsing inspiration, exploring configurations, capturing preferences, and tying the visit back to the wider sales workflow. The iPad becomes the consultant’s interactive catalog, not just a static device.
The current site. The catalogue is organised as three full-bleed rooms rather than a product grid — the merchandising decision that carries the brand from the web into the showroom visit.
How we work with Decorama
Multi-year engagements like this only happen when the team trusts the partner enough to come back. Each round of work starts from the previous one — the brand voice, the technical foundations, the merchandising patterns — instead of a blank slate. That continuity is what makes the next redesign cheaper and the next app idea faster to ship.